miaa ProfileConnect offers a rich API to build user interfaces with trustworthy server-side logic secured with access tokens. It also offers management of consents for newsletter-only users, who can be invited later on to add a password and activate their account.

Building a self-service UX

The miaa ProfileConnect API enables an industrialised roll-out of the user interface onto your Identity Management platform. It works hand-in-hand with a security widget that processes cerdentials natively.

The miaa ProfileConnect API includes a series of out-of-the-box options for field validation:

  • opt-in and opt-out for email-only accounts
  • password conversion
  • field-level encryption
  • phone number normalisation
  • conditional progressive profiling using miaa PolicyGate.

Direct back-end integration

To enablemiaa ProfileConnect API to use back-end data within the user interface onto your Identity Management platform, we offer miaa ProfileSync. It essentially providesmiaa ProfileConnect API with a server-side component. This component calls the API of back-end systems securely on behalf of an authenticated user. This way the app can display information from a back-end system and can update a back-end system with new user-entered information. In real-time. And secured.

Examples are fields that are maintained by a CRM and digital marketing hubs and by campaign and newsletter management platforms. Such platforms include SalesForce, Epsilon, Selligent, Sendinblue, SmartFocus.

Enabling GDPR compliance

In combination with miaa PolicyGate, miaa ProfileConnect API obtains a fresh consent from the user. Moreover, it may require the user to accept the most recent version of your privacy policy and terms & conditions.

In combination with miaa ProfileSync, miaa ProfileConnect API erases all personal information in the account when the user asks to be forgotten. It will also ensure that the forget-me instruction is pushed to the back-end systems. It will, however, keep certain metadata so you know who must be forgotten and so you can handle potential privacy claims with historic data.

Read more here.

Offered as managed service

The miaa ProfileConnect API is designed, set-up and operated using our Taking care managed life-cycle.

During the Build phase, we will customise its behaviour:

  • Tailor the validation and cross-validation rules
  • Tailor the user journeys
  • Include custom newsletter enrolments
  • Include custom validations