miaa ProfileConnect offers a rich API to build user interfaces with trustworthy server-side logic secured with access tokens. It also offers management of consents for newsletter-only users, who can be invited later on to add a password and activate their account.

Building a self-service UX

The miaa ProfileConnect API enables an industrialised roll-out of the user interface onto your Identity Management platform. It works hand-in-hand with a security widget that processes credentials natively.

The miaa ProfileConnect API includes a series of out-of-the-box options for field validation:

  • opt-in and opt-out for email-only accounts
  • password conversion
  • field-level encryption
  • phone number normalisation
  • conditional progressive profiling using miaa PolicyGate


miaa ProfileConnect enables identity proofing, i.e. validation of user-entered attributes against your back-end systems. Examples are fields that are maintained by a CRM and digital marketing hubs and by campaign and newsletter management platforms. Such platforms include SalesForce, Epsilon, Selligent, Sendinblue, SmartFocus.

Enabling GDPR compliance

In combination with miaa PolicyGate, miaa ProfileConnect API obtains a fresh consent from the user. Moreover, it may require the user to accept the most recent version of your privacy policy and terms & conditions.

In combination with miaa ProfileSync, miaa ProfileConnect API erases all personal information in the account when the user asks to be forgotten. It will also ensure that the forget-me instruction is pushed to the back-end systems. It will, however, keep certain metadata so you know who must be forgotten and so you can handle potential privacy claims with historic data.

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